Die Anatomie des Content Marketings “Die Anatomie des Content Marketings – das Herzstück des Online-Erfolgs” zeigt eine Infografik, die erklärt, warum sinnvolle und gute Inhalte für Unternehmen und Marken ein wesentlicher Teil einer integrierten Online-Stategie sein sollten. Dieser Beitrag wurde
Why real-time bidding can save the mobile ad market Jay Stevens of the Rubicon Project says mobile advertising needs to be bolted-on to programmatically traded display to fulfil its potential. This story was published by Jay Stevens on guardian.co.uk Articles
“If you wait until there is another case study in your industry, you will be too late.”
Chicken teaches brands content marketing Recently formed agency Mash+Studio decided to practice what it preaches to brands by creating a clever piece of content to get its point across. This story was published by Saya Weissman on digiday.com. The new
Where you should market online A recent study outlines online channel and social media activity for 33 different industries. This story by Aaron Aders was published on inc.com It’s every digital marketer’s dream to be present at the exact moment
Zanox Mobile Performance Barometer 2012 M-commerce continues to grow in importance for European consumers. M-commerce still on growth course in Europe Financial Services providers and Retail & Shopping providers record highest m-commerce growth in Europe iPad increases its lead in
When it comes to marketing, you are not your customer Ninety percent of marketers own smartphones, compared with only 51% of consumers. While many companies are hyper-focused on mobile marketing channels, they could be inadvertently letting their own biases as
Despite Reservations, Programmatic Buying Gains Steam Buyers and publishers struggle to get the info and control they need out of exchanges. This story was published by emarketer.com on their website. Programmatic buying has begun to rewrite the way digital ads
Introducing the Modern Marketing Manifesto There are two big questions about marketing as a discipline at the moment. Firstly, is it becoming more, or less, important within organisations? Secondly, has digital completely changed what marketing is or has it fundamentally
Which Social Media Marketing tactics work best? Best social tactics to drive engagement also require time and effort. This story was published on emarketer.com. Now that marketers’ tenure on social networks is at least a few years old, they are
“What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
How to Build a Content Marketing Machine Content marketing is the new darling of Internet Marketers. After years of trial and errors marketers have at last understood the value of having an integrated content marketing strategy. In order to succeed
5 Tenets to Help Survive, Thrive in a Digital World Chaos. If there’s a single word to encapsulate today’s digital environment, that one clinches it. The dizzying pace of change has been hard to keep up with (never mind get
The near future of digital marketing for hotels Today’s digital marketing for hotels is different this year than it was last year. It changes so fast that sometimes it is hard to adapt to new innovations. This story was published
How McDonald’s uses Facebook, Twitter, Pinterest and Google+ In the latest instalment of Econsultancy’s blog series looking at how brands make use of the four major social networks, they decided to take a closer look at McDonald’s. This story was
Customers Don’t Want Ads, They Want A Conversation Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends driving the shift. This story was published by Brandon Evans
8 ways brands are screwing upcontent aggregation What’s the biggest problem marketers say they face when it comes to content marketing? Producing original content is No. 1, followed closely by the challenge of finding the time to actually produce content,
Big data and decision making: data vs intuition Big data is rational – but how we decide to analyse is sometimes not so rational. This story was published by Frank Gilbane on Bluebill Advisors There is certainly hype around ‘big
Social media ROI: One of the most highly debated topics in social marketing People are constantly talking about social media ROI. There are those who say that social media ROI is among the most transparent of measurements when it comes
Online Tracking: You’re Being Watched As we browse online, we leave digital trails that companies use to learn more about us. Here’s what you need to know about online tracking. This story was published by backgroundcheck.org.
„People ignore design that ignores people.“
Innovation in online advertising:Mad Men are watching you How real-time bidding will affect media companies. This story was published by The Economist on its website. YOU are browsing for lampshades on a department store’s website. You grow bored, and surf
Adaption Is Always The Best Survival Strategy As real-time takes off, everyone in digital media is figuring out how to adapt to quick changes. This story was published by Haniya Rae on digiday.com Throughout the week, stories touched on how
MME Werbeglossar A│B│C│D│E│F│G│H│I│J│K│L│M│N│O│P│Q│R│S│T│U│V│W│X│Y│Z A Advertiser Als Advertiser bezeichnet man im Performance Advertising ein werbetreibendes Unternehmen, das sein Produkt oder seine Dienstleistung mittels Partnerprogramm über ein Performance Advertising Netzwerk wie zanox bewirbt. Der Advertiser stellt den Publishern (Vertriebspartnern) notwendige Werbemittel (z. B. Banner, Produktlisten) zur optimalen Bewerbung