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Best of march

What you need to read in Digital Marketing: The best articles published in March We have gone the extra mile in March to bring you the best digital marketing content from the web. If you like it, subscribe to our

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Native ads

Native Advertising takes a new form within social media According to BI Intelligence, a huge shift in social media advertising budgets is expected and that revenue is headed towards native advertising. An estimated $11 billion dollars will be spent on

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Best of February

What you need to read in Digital Marketing: The best articles published in February We have gone the extra mile in February to bring you the best digital marketing content from the web. If you like it, subscribe to our

Arndt C. Groth, CEO of Publigroupe

“In a few years, everything that can be digitalized will be digital and everything digital will be automated.”

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d3con tweets

The best tweets of d3con d3con is the most important German data driven display advertising conference. It has taken place in Hamburg, on February 11, 2014. This story was published by Hervé Petrequin, Editor in chief Here is an MME

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Best of January

What you need to read in Digital Marketing: The best articles published in January Here are 7 articles and blogposts in Digital Marketing we’ve found in January exceptionally interesting, useful and worth reading. Or follow us on Twitter. The Things

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Ad Tech Trends

The Things That Should Happen In Ad Tech In 2014… But Probably Won’t The title of this post is clearly a cop out, as it is intended to hedge my chances of complete and abject failure come the retrospective at

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Trends 2014

The 3rd decade of digital marketing has started The first banner ad dates back from 1994, was published by AT&T and got a 40% click trough rate! This means digital marketing will be entering its third decade of existence in

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Marketing 2013

10 trends that reshaped digital marketing in 2013 This story was published by Josh Dreller, director of marketing research at Kenshoo, on iMedia Connection. As I reflect upon this list of trends shaping digital marketing, I see the clear signs

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Attention, ads!

Is ‘ad-bombing’ ruining the internet? Poorly placed ads are spoiling the internet for millions of UK consumers, with 87% saying these messages regularly get in the way of what they are trying to view online. This story was published by

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TV, Video und RTB

“Real Time Advertising ist ein wesentlicher Faktor für die Zukunft” Arndt C. Groth, CEO PubliGroupe, über die wesentlichen Treiber in der sich rasant ändernden Mediennutzung, über erfolgversprechende Medienformen und die Rolle des Real Time Advertising. Dieses Video wurde publiziert auf

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TV im Umbruch

Immer weniger oder immer mehr? Wo geht’s Fernsehen hin? Gibt es Möglichkeiten, der radikalen Veränderung der Wertschöpfungskette etwas entgegen zu setzen? Können die Nutzer wirklich nur noch über die mobilen Devices angesprochen werden? Wie wirkt sich der technologische Wandel auf

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Mail vs Twitter

Email und SEO statt Twitter und Pinterest Im Online-Marketing setzen deutsche Händler überwiegend klassische Instrumente ein: E-Mail-Marketing und Suchmaschinenoptimierung (SEO) sind die beiden beliebtesten Tools, hat eine Umfrage der artegic AG unter 662 Händlern ergeben. Diese Story wurde von Holger

Dee Hock, founder of the Visa association

“The problem is never how to get new, innovative thoughts into your mind, but how to get old ones out.”

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Facebook fails

Facebook is Failing Marketers Forrester research made a splash by stating “Facebook is Failing Marketers.” Needless to say it is causing a firestorm online among marketers and social media gurus. This story was published by Frank Eliason, Director Global Social

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Viral Campaigns

Research: The Emotions that Make Marketing Campaigns Go Viral We’re all well aware of the fact that marketing is shifting from a landscape where marketers can utilize mass media to speak at consumers, to one where marketers are simply part

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Mobile Billions

Mobile Marketing …ANOTHER Billion-Dollar Marketplace Mobile marketing is marketing on or with a mobile device, such as a smart phone. Mobile marketing can provide customers with time and location sensitive, personalized information that promotes goods, services and ideas. This story

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surveys and stats

10 interesting digital marketing statistics Here are some of the most interesting digital marketing statistics.They include real-time bidding, showrooming, m-commerce, mobile sharing, US search spend and mobile ad budgets. This story was published by David Moth, Deputy Editor, on econsultancy.com.

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SMO and SEO

The Social Media Optimization (SMO) of SEO: 7 Key Steps Social media optimization (SMO) was originally designed to drive traffic from social media sites such as bookmarking sites and social networks. However, SMO is now significantly more important and not

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Media Use Index

Die Schweiz als Land der mobilen Weltelite Übers Mobile ins Internet: So viele Smartphones wie in der Schweiz gibt es nirgends und nun besitzen auch schon fast die Hälfte der Schweizer Haushalte ein Tablet – das ist Weltspitze. Paradox hingegen:

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Next: Datatising

Unlocking creativity in a fast paced digital reality The future of Advertising ist Datatising. Keynote speech of Digital Marketing Exposition and Conference (DMEXCO) 2013 in Cologne, delivered by Tim Armstrong, Chairman & CEO of America Online (AOL) on the future

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Trends 2014

Digital Marketing Trends for 2014 Digital marketing is ever-evolving, and as we move into the year 2014, it is evident that the technology to deliver the enterprise with digital at its core is here now. The challenge is to lead

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Display is king

As digital surges, mobile and social advertising are hot with marketers, but display remains king Digital marketing budgets in the US are rebalancing strongly towards mobility and social advertising according to a new report by TechnoratiMedia. This story was published